Ah, February, Love month. Depending on who you are, it may mean that the coming weeks look like romantic plans with a partner, dedicated nights with friends or embrace self -love in the form of self -care. (It may also include all or none of the above as this is not a characteristic.) If you are a Damn of all things beautyThere is also an opportunity to fall head over the heels for the latest product launches.
This month you can expect lots of news from all your favorite beauty brands, from Ilia to R.EM. to crown the deal. Whether you are looking for the perfect deodorant that leaves you to smell well all night, one scent that will hold through even the longest dates, or one home masking Kit that helps you put your best face forward, there is a little for everyone.
If you are not sure where to start, we have the help of PS Beauty Editors to limit the list for you. After Spritzing, sweeping and getting through hundreds of different products, we are ready to announce our favorites. We found love in makeup products that made us shine as bright as North Star, creams that extinguished the driest skin and skin lighters that falsified a vid-awake looks faster than a cup of coffee.
In front, check out some of the best new February beauty launches, including pickings in hair, skin, body, makeup and nail categories.