Alan Chikin Chow Looking for some “multifaceted artists” to join him in a new pop music group with mixed sex-and that will also start with him in a script series about the band on his Youtube channel.
Chow, a top youtuber who is the creator and star behind hit scripted teen comedy series “Alan’s Universe”, has colored a partnership with Hybe America, US Division of Korean music and entertainment companies Hybe. Together, they have formed Hybe America X AU, described as a “first-in-type label” that will launch a next generation franchise that spans both script content and music.
“Hybe America X AU cooperation challenges current industry conventions with a bold approach that bridges eastern and Western entertainment traditions in a whole new way,” the partners said when they announced the company.
The first project under the newly formed label will start with a global talent search to throw new artists to start together with Chow in a co-ed band, composed of three men and three women. Following the casting of the band’s members, they will participate in a development program in Los Angeles that combines “Chow’s content skills” with Hybe’s K-pop training system. The music group will debut publicly in an original streaming series. Chow will lead as an executive producer and label with Hybe America CEO Scooter Braun and James Shin, president of film and television.
The series about the not yet named band will “follow a group of prospective popidol rejects enrolled at an Arts Academy that decides to form their own band and melted the worlds of drama, plays and musical performances with simultaneous publishers of original music and choreography,” according to the announcement.
Hybe America X AU will launch a global talent search on social media. To audition, male and female candidates between 18-28 are invited to upload a song or dance clip on Youtube shorts via the hashtag #Hybeamerisaxau to be considered. More information can be found at Hybeamerisaxau.com.
“The passionate global fan base in ‘Alan’s universe’ which collaborates with the main music shift in Hybe America creates a unstoppable force,” Chow said in a statement that was submitted to Amount. “Together we stand to create a next generation of franchise with a purpose: to serve our fans with inspiring, influential stories.”
The franchise’s video content will be available Chow’s own Youtube channel (which has more than 87 million subscribers) and will extend over music platforms, goods, live tournament and more.
“This partnership represents Entertainment’s future – where content and music improve each other rather than just coexist,” Shin said. “We are building a franchise with Alan that creates a new model for artist development in the digital age.” Braun added, “Alan’s extraordinary connection to global audiences makes him and this partnership unique. Together we not only reintegrate the star manufacturing process but will help create opportunities once in the life of exceptional story and development.”
Chow, 28, is proclaimed as the most guarded Youtube shorts creator with more than 1 billion views per month. So far, his “Alan universe” series, where he stars and executives produces, has collected more than 700 million views over several platforms, with an average of 20 million views per section. Chow last opened one 10,000 square meters of product space in LA In November 2024, which currently contains all production for the series. He repped by caa.
Look at the Hybe America X AU Music Project Audition trailer: