Latin pop artist Danna was only six years old when she released her debut Spanish -language studio album, “Mi Globo Azul.” Born and raised in Mexico City, the singer writer actor, now 29, debuted her at four years old at “Plaza Sésamo”, the first international co-production of “Sesame Street.” She received appearance as a child in HIT-TV programs, including her titular role in 2001 (90 section) Telenovela “María Belén,” which debuted the same year as she signed her first record agreement with her long-term label, Universal music Mexico, to release his debut children’s album.
Twenty -three years later Danna, who until last year went under her full name, Danuza Paolahas firmly established itself as a prominent figure in all aspects of entertainment. Her album “Ko” got her a Latin Grammy nomination in 2021. At the same time, her remarkable Broadway-Stint led as Elphaba in the initial Spanish-speaking production of “Wicked” her to express the character of Jon M. Chu’s Academy Award-winning film fit in Mexico and Latin America.
Her last move? As CEO of his own indie store label, one percent records, register, Amount can just confirm.
The company will be outside Danna’s current label or publishing agreement. Alex CoverWho produced much of her latest album, “Childstar,” (also her boyfriend) has been appointed Chief Music Officer. Dannas Co-Manager and former lawyer, Diego Rodriguez-Palma, will handle legal and business issues for the label, while Co-Manager Yanin Gonzalez has been appointed creative manager.
“We create a label where artists are not just signed – they are powers,” Danna tells Variety. “I would have loved having had the right people who led my business decisions sex or seven years ago: I needed someone to tell me” I’ll show you how this works. “I want to help make this easier for other artists and songwriters and producers, this is something I want to do, from my heart and to really practice my experience in this industry and not have it directly linked to me or my brand or as Dana as the world has learned.”
Hoyer also boasts actor experience and appeared as a competitor on “La Voz México” (“The Voice”) in 2014. Hoyer will also release its own full -length album via one percent on May 24.
“Our mission is to create a special place for artists to reach their highest potential, without the number of pressure and with an emphasis on cooperation, while ensuring that they get their fair share,” he says. “The biggest debates are always that own the masters, and as we have seen, either through our own experiences or through our friends, this is something that can be so extreme that you literally end up 5% of something that is your own creation. It must change and we just try to do our part.”
Danna adds, “It is not impossible to live out of your music, even with streaming economy eating everything, there is a way and it is really about the community,” she emphasizes. “I think back to what Chappell Roan said at Grammys about how deterrent the lack of support can be for future artists. It is about tailoring these offers to the artist and giving them the power to grow and understand the music industry. But in the end, our goal is to build something where artists can own their own champions.”
Based on Los Angeles, One percent records will also extend to Mexico City just like the country debuts on the 10 best global music markets, per 2025 report from the International Federation of the Phonographic Industry (IFPI).
The label has already released music on Soundcloud from an anonymous artist under Moniker XNG3L (Angel) with music produced and written by Danna and Hoyer. Without any direct marketing or announcements from the team involved, Online -Sleuths has already found, followed and increased XNG3L’s social media accounts. A three -song EP from XNG3L will be released soon.
“By keeping them anonymous and introducing fans to the label with this concept, we emphasize its purpose, which is about freedom and intention,” says Hoyer. “I feel beyond motivated,” adds Danna.
“The most beautiful thing about this is that it will grow to serve other people. I want to take this and make it as big as I can – we have the goal of creating a basis for independent artists in Mexico, where the resources are very minimal for musicians. There are many talents in these spaces and I am happy to see what we can do for them.”
