Three weeks ago, when fire fires raged over Los Angeles, there was any question whether it would be in good taste to continue with Grammy Weekend, although it was safe to do so.
Nevertheless with the petition from local officials, Recording Academy and its broadcast partner CBS quickly decided to continue with a reduced event plan that would be Turned into collection efforts – And the results of that decision became clear on Tuesday morning, as a rope for Recording Academy tells Amount That IT and its charity -focused partner, Musicares, collected more than $ 24 million for willing and other charity causes, with almost $ 9 million collected at Grammy Sunday alone.
The reduced schedule included the annual Musicare’s Fundraising Tribute Conce on Friday night, this year honored Grateful Dead; Clive Davis Pre-Grammy Gala on Saturday, which turned into a fundraiser; And the Grammy Awards themselves, which contained several tributes to emergency workers and the people affected by the fires. The show opened with a performance from the Los Angeles-based rock band Dawes, which lost their homes and all its equipment in the fires; They performed a cover of Randy Newman’s “I Love La”, along with Sheryl Crow, John Legend, Brad Paisley and St. Vincent; That recording was released as a benefit single on Tuesday morning.
Still, relief money was not the only impact that the events had on society. About 6,500 LA areas work with major awards that Grammwhich has an estimated impact on the local economy of about $ 200 million.
“On the one hand, there is the good we can do with our platform,” told Recording Academy CEO Harvey Mason Jr. Amount Last week. “But if we were to cancel or postpone the show, how would it affect the thousands of people working on it or around it?”
Winston added, “After Covid, Post-Covid, two (Hollywood industry) beating and everything else, try to tell those stage hands, customers, makeup artists, drivers, catering, PA and all the working people who earn from Grammys as we do Not the show. “
So in what has become a familiar scenario, Recording Academy, Broadcast Partner CBS and Winston’s team got to work. “On Wednesday, I started phone calls,” Mason reminded. “I met or zoomed with state leadership, local leadership, officials in the fire brigade, tourism managers, managers for many hotels – and for one person they all said the same thing: ‘You have to do the show – for the city, for the people, to the image of spring City is open to companies. You have to do it. ‘And of course the music community needed it, for the money Musician The event will raise. “
