It looks like Hallmark and NFL are very happy together, as they just announced a second countdown to Christmas movie partnership – this time, called “Holiday touchdown: A Bill’s Love Story.”
Buffalo Bill’s security ladies Hamlin shared the news in a video message with “Today” on Thursday, months after the company’s first collaboration “Holidays touchdown: A Chiefs Love Story” was broadcast at the end of 2024.
“Hallmark Channel and NFL have chosen Buffalo Bills in the draft by 2025 for the Christmas movie draft,” the pro -athlete teased. “We are so happy to celebrate our team, our fans – and shout to Bill’s mafia – and our shared love for football and Hallmark Christmas movies. Go Bills.”
Production will start later this year and will film completely in and around Buffalo, New York, including at the team’s Highmark Stadium. The cast will be revealed at a later date. Skydance Sports also serves as an executive producer on the project.
“The incredible success for last year’s partnership with the NFL and Kansas City Chiefs exceeded our expectations far,” said Hallmark’s head of Darren Abbott in a statement. “We are pleased to merge with the bills this year for a new holiday film filled with heart, family and the classic Hallmark story that our fans know and love, all against the special community that Bills -Franchis has cared for through its stored history.”
“We were honored to be contacted by Skydance Sports to participate in this fantastic project that will showcase two powerful brands – Hallmark and Buffalo Bills,” Bills’ Chief Operating Officer Pete Guelli. “This is just another example of how the Bill’s brand and our fantastic fanbase continue to grow across the sports and entertainment landscape. This is an incredible opportunity to present Western New York and Bill’s Mafia on the Hallmark platform. It is a privilege to be part of this project, and we hope this movie will be a hit during the holiday!”
“Holiday Touchdown: A Chiefs Love Story” premiered November 30 at Hallmark Channel. It played Hunter King, Tyler Hynes, Ed Begley Jr., Megyn Price, Diedrich Bader, Christine Ebersole and Richard Riehle and contained a como from Donna Kelce, as well as several Kansas City Chief players.
