Youtube and NFL has notified Karol g As an artist at Halftime Show during Youtube’s first NFL live broadcast of 2025 NFL São Paulo game on September 5.
From the Corinthians arena in São Paulo, the match in the week 1 between the reigning AFC champion Kansas City Chiefs and Los Angeles Chargers will stream free on Youtube for fans around the world. “I am so excited to be part of Youtube’s first NFL live broadcast, it really is an honor and a moment that I am so proud to be a part of,” Karol said. “I have seen many NFL half -time shows over the years and now have this opportunity to bring my music to this global scene means the world to me. I can’t wait to celebrate with everyone in São Paulo and fans all over the world.”
Her latest edition, “Tropicoqueta,“Has collected over a billion flows over platforms, with the music video for its single” Si Antes Te Hubiera Conocido “which has so far earned over 947 million views on Youtube.
“This broadcast is a landmark moment in our partnership with the NFL, where the worlds of football, music and creators will collide vigorously,” said VP for Sports and Entertainment Marketing on Youtube Angela Courtin. “From the real manifestation of our creator society in São Paulo to a global icon like Karol G that takes the stage at half -time, this partnership with NFL is a proof of our shared vision. It is about more than just a game; it is a statement that the future for live sports and entertainment is global and linked.”
This game is an important part of the ongoing collaboration between NFL and Youtube, which has transformed how millions of fans get involved in football. Last year, only the audience saw over 350 million hours officially NFL content on the platform. The partnership, which is now entering its third season with NFL Sunday Ticket on Youtube, continues to deliver a dynamic and multifaceted experience, from this exclusive Live game to content from Youtube’s top creators and artists.
“Return to São Paulo this season is extremely special. With our incredible NFL fanbase in Brazil and all over the world we worked hand in hand with our Youtube partners to take advantage of the larger Latin pop music scene with an innovative, global artist,” said Senior Director, Global Game present and entertainment. “We are pleased to welcome Karol G and a fantastic assortment of local talent to the São Paulo game in 2025 which honors the sound of Latin America and delivers those that agree globally a historical performance on Youtube.”
In addition to Karol’s performance, the broadcast will contain popular Youtube creators with more talent messages to be made later this month.
The coverage starts with Youtube’s pre-game show at 16.00 pt / 19.00 et / 20 PM BRT (local time) with the game which starts at 17.00 pt / 20.00 et / 21 pm brt (local time).