Lionsgate has exploited the former Westbrook media manager Brad Haugen to lead the studio’s digital strategy.
As the studio’s CEO of digital strategy and growth, Haugen will be responsible for the tip of its original content creation for digital platforms, brand partnerships and other stories initiatives in the digital space.
He will also be commissioned to help Lionsgate continue to expand the original brand content and advertising, as well as make money from the more than 20,000 titles in his film and TV library for collaborations with digital platforms such as Youtube, Snap, Pinterest, Meta and Tiktok. In addition, he will collaborate with 3 art managers to bring his customers new brand opportunities and grow their companies in the digital world.
“Brad’s Expertise in Digital Media and the Creator Economy Are A Great Fit for Our Entrepreneurial Culture, and He will Supercharge Our Efforts to Bring One of the World’s Most Valuable Portfolios of Brands & Franchises to Top Digital Media Platforms and a White,” Distribution President Jim Packer and 3 Arts Entertainment Co-CEO Brian Weinstein Said in A Joint Statement. “Brad’s digital media knowledgeable, brand -building expertise and speech relationships will help to drive our ability to take advantage of exciting new opportunities for growth in addition to the four walls of our business.”
Haugen has previously created premium content for platforms that range from Meta and Youtube to Snapchat and X in collaboration with artists including Will Smith, Jada Pinkett-Smith, Justin Bieber, Ryan Reynolds, Megan Thee Stallion and others.
As president of Westbrook Media, he led the company’s digital content department and monitored the card and middle of the form of content, digital brand management and best production. He launched over a dozen original card form series on Snapchat, Meta and Youtube and worked on Premium Mid and Long-Formed Content ranging from “Red Table Talk” at Meta and Iheart to “Fresh Prince Reunion Special” at Max.
In the Virtual Reality world, he developed and produced Post Malone’s engrossing album “Twelve Carat Toothache” and launched “Shaq’tacular Spectacular New Year’s Eve” VR special with meta. He also rented brand-funded original series including Samsung’s “Exposure”, a top 10 series on Hulu, and “owns the 8 bill”, an award-winning documentary in collaboration with Logitech.
Before that, he worked with ATTN founder Matthew Segal and Jarrett Moreno and produced branded content published more than a dozen social channels in collaboration with Netflix, Spotify, HBO, Microsoft, GE, Adobe, T-Mobile and many others. He was also the first chief marketer for Scooter Braun Projects, where he and Braun led marketing and business initiatives for Justin Bieber, Ariana Grande, Tori Kelly, PSY, Martin Garrix and Carly Rae Jepsen.
“I look forward to working closely with Brian, Jim and Lionsgate and 3 art teams,” Haugen said. “From the hunger Game And Twilight to Mad Men and John Wick, Lionsgate has a huge portfolio of top brands and Franchises, one of the world’s largest and most valuable film and television libraries and a Powerhouse Talent Management & Production Company at 3 Arts. The opportunities to scale their operations and generate significant incremental revenue in the digital medium are huge. I can’t wait to build anything special with all our potential partners out there. “
