Musical Maddock
Universal music India has colored a strategic partnership with productive Bollywood Film Production Studio Maddock Films and its newly formed music label Mad for Mussicled by founder Dinesh vijan. The deal positions UMI as the global strategic partner for future film sound tracks from the horror comedy specialist behind hits including “Stree”, “Bhediya” and “Munjya.”
The partnership deepens UMI’s presence in local film music – India’s largest music category – while utilizing UMG’s global networks for international opportunities. Maddock’s latest success includes the hit single “Pardesiya” from “Param Sundari” and “Stree 2” and “Chhaava”, which is among the most grossy Hindi language films of all time.
“This landmark -partnership signals a decisive step forward for our India business,” said AdamgraniteUMG’s CEO Africa, Middle East and Asia. Vijan emphasized Music’s central role in its “content-first” strategy and called UMG “a perfect partner” when Maddock enters his next growth phase which develops sought after franchises.
By 2024, Sony Music Entertainment India had lost a strategic business with Maddock and the deal covered the films “Chhava” and “Ikkis”, among many others.
Power play
Indian Avod -Streamer Amazon MX playerA New Reality Series “RISE & FALL” Launches on September 6, with 16 celebrity competitions divided between luxurious penthouse “rulers” and basement housing “workers”. Previous Shark Tank India assess Ashare Grover makes his host debut on the 42-day unwritten format, licensed from Studio LambertBritain’s original through All3Media International.
The rollist includes Arjun Bijlani, Dhanashree Verma, Cubber Sait and Kiku Sharda from different backgrounds that extend over Bollywood, music, politics, entrepreneurship and social media. Produced by Banijay Asia, the exhibition flows on Amazon’s free service with the tag line “16 competitors. Two worlds. An ultimate power struggle.”
“The show is a powerful social experiment that reflects the real strong contrast between the powerful and powerless,” said Amogh DusadHead of Content, Amazon MX Players.