Once upon a time, Valentine’s Day was a ritual for singles, a perfect excuse for expressing love. Asking someone to be your valentine was a big deal, but it wasn’t that deep either; It was basically like admitting that you had a crush on them with roses and chocolate. The opportunity appeared in all kinds of trivial romantic ways, such as middle schoolists comparing love notes from secret admirers or high school students who asked their crushes to mini golf.
Then, sometime during the trip to adulthood, you never had a crush again. (Jokes.) But it feels like a decade-plus of the use of the dating apps has created a separation in how society blends: the art of shooting your shot in your network is dead, and with it is the practice of singles aiming cupids arrow on someone they Like.
In fact, it is a difficult dating problem because it seems like the only place where people feel comfortable to face rejection is online. But if the AI metamorphosis in society has taught us hopeless romantics something, we want a return to the form of our humanity. We want to Take back flirting with strangers Public (there is nothing that cannot be done with the class)! We embrace to have a secret love because our hearts romanticize the world and not diluted in endless sweeping and step-and-repeated messages. We are Distribute our phone numbers on post-IT notes And shameless To take up new hobbies To hang out.
We break freely from immediate dopamine that no longer serves us – but who also acknowledge that we must find more of it in real life. On that note it is time for Valentine’s Day to be recycled for its rightful demographic: singles. You may think you must have a partner to celebrate romance, but what you really need is a crusher. . . And the willingness to approach them. And please don’t roll your eyes, but yes, there is a trending buzzword for it.
Experts displayed in this article
Katie Dissanayake Is a dating coach and co-founder and CEO of the After Dating app.
Alessandra Conti is a dating expert, celebrity matchmaker and co-founder of the matchmaking company, matchmaker in the city.
Trevor Kuhn Is a dating expert and coach who specializes in single gay men in the 30s and 40s.
What is “loudly crushing”?
Katie Dissanayake, founder of the dating app Aftertells PS that she predicts that “Loud Crushing” will take the internet by storm in 2025. “Loud Crushing is about celebrating fun with dating – whether it is a new match, a first date or a new special someone that gives You butterflies, ”she says. “Focusing on the bad dates is out celebrating the good ones is in.”
Dissanayake points to an increasing number of tictokers who have decided to expose their hearts on their digital footprints. (Example, the following trends: Excuse me, you look like you love me; Please and kind; My husband is my husband; I did one thing right.) But it can feel like a chicken-and-egg problem because you need a crusher to have a crusher. In addition, you can confess your admiration to someone on the internet come over as incredibly grainy and horny – and not always in the smart way that makes you smirk. Again, the merger of corny and horny can sometimes be equal to romance, and there are plenty of organic ways to practice high crushing in real life.
Can loudly crushing help singles to recover valentines day?
This writer likes to borrow inspiration from women who know how to get what they want: The Real Housewives. So of course I borrowed “Real Housewives of Beverly Hills” star Sutton Stracke’s matchmaker, Alessandra Conti, for an emergency session. She says the concept sounds like a natural follow -up of last year’s “highly stylish” trend. “It required people to be very voice and intentionally about what they are looking for in a partner,” Conti tells PS. “High crushing can be a continued positive change from the type of ambiguity that is often raised in dating apps.”
The celebrity matchmaker explains that there is a choice of paradox in dating because there are no limits to sweep and match. People may not develop crushing simply because they do not give themselves the mental space to allow one to grow. Conti says that healthy dating means releasing the idea of finding the “perfect date” and focusing on positive.
“It removes the dating apps. It comes back to real events-a pickleball class, joins a crossfit gym or even volunteer work for a charity,” says Conti. “There are so many different ways to meet people when you go back to the world.”
Unfortunately, the trend comes at short notice for singles this Valentine’s Day, so it is important to remember that you cannot force a crusher. However, you can make lemonade from the smallest lemon, and there is no rule book that dictates the strength of a crusher. Gift some Valentine’s Day Theme Chocolate will in the worst case light up the day and spark at best. You don’t have to get on your knees and beg about their love, but Conti says it is important to be warm and friendly. Remember flirt? It’s the dance to act like you like them without screaming, “I like you.” But once again, the point here is to make it loud.
Still, dating coach Trevor Kuhn tells PS Loud Crushing can be seen as prioritizing quality over quantity, something that his gay male clientele understands too well. Too much of something good can still be a bad thing. “It is important not to put all this pressure on a person and have that scarcity way of thinking,” he says. “I am a huge advocate for surrounding your way of thinking about dating, and this does not include focusing on results.” In other words, focus on opening the door to connection instead of landing a date.
“Valentine’s Day used to be a holiday where you can be playful, flirting, even innocent, as children who give everyone in class chocolate,” he says, adding that singles now perceive that it is a “hands -off” holiday. “But it can really be an opportunity to express yourself to someone.”
Jamie Valentino Is a Colombian -born freelance journalist and romantic columnist published in Chicago Tribune, Houston Chronicle, Men’s Journal, Reader’s Digest UK, Vice and more. Jamie has worked as a travel correspondent and covers the World Cup 2022 from Argentina, the Siesta culture in Barcelona and the underground nightlife scene in Milan.





