What is success bombing? Experts explain signs and causes


“Celebrate your winnings” is standard advice – especially for people who quickly move on to their next goal without recognize the progress they have made. But have you heard of success bombing? This phenomenon occurs when people bombard you with their performance too much, never stop to ask about your life or how they can celebrate you.

If you wonder where the line is between success bombing and giving yourself kudos, think of your audience: Self -pise in your own mind differs from public aggrandizing your performance. Success bombing refers to when “someone boasts excessive about their performance in a social interaction”, according to therapist Natalie Moore, LMFT. When something positive happens, such as getting a raise or completing a 10K driving, a success bombers will regret the conversation and do it about themselves.

Below, two relationship experts explain why people do success bombing – and what to do if you recognize this behavior in yourself or someone else.

Experts displayed in this article

Natalie MooreLMFT, is a holistic therapist who specializes in people pleaders and women who navigate anxiety and trauma.

Daryl AppletonEdd, is a wellness consultant and Fortune 500 Executive Coach.

Signs of success bombing

Success bombing means “repeatedly to highlight your performance in a way that does not allow other people to connect and share what makes them happy, healthy or proud,” says Wellness consultant Daryl Appleton, EDD. “When we are constantly boasting, it’s just a facade of perfectionism because there is no such thing that wins all the time.” Similar Love bombingthat means too to shower someone with gifts or affection, success bombing can serve as a defense mechanism to hide vulnerabilities or reinforce the value.

For example, a Success Bomber’s post on social media can give the impression that their lives are nonstop parties and holidays. Job -related success bombing can mean that I boast about their income, naming celebrities or advertising new products or services. “It’s about flaging your successes and performance as a way to get validation from others,” says Moore.

Another sign of success bombing is a lack of reciprocity, says Moore. It tends to occur in a one -sided interaction Where success bombers monopolize the conversation, and they usually do not ask the listener if they have updates to share.

Causes of success bombing

It seems the opposite, but someone who floods others with their performance may struggle with low self -esteem. “They manage to bomb as a way to compensate for lack of confidence,” says Moore. They may hype up their success if they have not reached what some consider milestones (such as marrying or To buy a home) and they feel uncomfortable with their circumstances.

Seeking external validation is another reason why people are boasting to the extreme. Their goal may be to assert their status or mask their insecurities. “We all need external validation,” says Dr. Appleton and adds, “There is nothing wrong with getting external validation.”

As humans, we have a desire to feel, hear and of course, says Dr. Appleton. Let’s say someone goes on a blind date, reuniting with college classmates or meeting a partner’s people for the first time – they may be more likely to pursue success bombing when they are worried about being rejected or assessed.

The pros and cons of boasting

Given the potential of success bombing to promote others, it may seem like you should avoid boasting completely. However, it is upward to divide profits with dimensions. Some benefits:

  • Celebrating your winnings can Increase your motivation and self -esteem.
  • You can inspire people with your story or vision.
  • Letting people cheer on you makes them feel good.
  • Highlighting what you do well at work can lead to an increase, a promotion, an award or additional responsibility.
  • Self -promotion can increase your business or create new connections and opportunities.

However, there are disadvantages. The disadvantages include:

  • Draining if your profits can adversely affect other people.
  • To boast can come across as arrogant or unclear, especially when you get to know someone.
  • Neglecting to ask people what makes them proud may sound incredible or not supportive.
  • People feel like they don’t know you outside of your performance.

What to do if you have a successful habit

If you recognize this behavior in yourself, consider the origin of your need for external validation and how you can fill it with internal validation, including healthy activities and support systems, says Dr. Appleton. It may be worth exploring this habit with a coach or therapist who can offer alternative ways to tell your story. For example, you can discuss what you have learned, challenges you have overcome or the team, mentors or supporters behind your successes.

When you share something positive, think about people’s reactions and if they seem excited or independent. An example where it is advisable to share performance: if you are in a professional group whose members meet to consult or network. “You can even make it a structured game where everyone walks around in a circle and shares a win,” says Moore. “In this way, it becomes more a shared group experience.”

Another strategy to tone down success bombing is to ask people about their profits. Expressing curiosity about people’s travel gives them room to share, especially if they are uncomfortable with self -promoting or have the limelight, says Dr. Appleton. Moore agrees and suggests the following questions: “What happens in your life? What are you excited about? What are some things I can celebrate for you?”

Making the interaction mutual and being aware of the context can help. For example, if a friend talks about how hard work has been lately, it is better to listen than to launch in your success stories. You do not need to kill your shine, but maybe focus on more related subjects.

How to take up success bombing

Depending on your relationship with the success bomber, there are different ways to deal with them. On social media you can turn off or follow up someone. With virtual groups you can consult moderator or other members about strategies to maintain a positive group environment. If you feel comfortable addressing the person directly, Moore recommends that you use the “I” statements followed by a request.

Here’s what this might look like with a friend or family member:

  • “I feel isolated when you center the conversation around yourself. Can you try to make a point in asking me what’s going on in my life?”
  • “I feel disappointed when you just talk about your successes and don’t ask about mine. The next time we hang out, can we talk about things we are both happy about?”

If you meet someone who often boasts their job, Dr. Appleton to say: “It sounds like you really invest in your career. What do you like more to do?” If Success Bomber is a manager or colleague, try to redirect the conversation by saying: “You do many amazing things and have to be so proud of yourself. Do you mind sharing what you have had to overcome to get there? ”

If the person, after having a conversation, does not show signs of changing or wanting to make the relationship mutually, you can Set boundaries with. “You can also choose to distance yourself or not participate in a relationship with them,” says Moore. On the other hand, “If you are really annoyed by someone’s success, it’s also a quick for you to think about why it is,” says Dr. Appleton.

Sometimes we write people off when they do something we don’t like. “Maybe they are nervous or had a bad day, or come off a pile after lots of lowness,” says Dr. Appleton. To boast does not mean that they are a bad person or lack humility. Remember that success bombing reflects an unhealthy need for validation that does not promote connection or dialogue between people.

Nandini MaharajPHD, is a trained therapist with a master’s degree in counseling and a doctorate in public health. Her writing about health, wellness, relationships and dogs has been presented by PS, self, well+good, business insider, apartment Therapy, American Kennel Club and more.



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