Youtube Approved a ban on AI “Deepfakes” on Wednesday, when legislators renewed efforts to wipe out unauthorized digital clones of people’s voices and images.
Sens. Chris Coons, D-Del., And Marsha Blackburn, R-Tenn., Introduced originally No forgery law 2023, which would make it illegal to distribute a computer -generated picture of a person without their consent. Sag-Aftra, representing 160,000 artists, and Recording Industry Association of America has each made the bill to the highest priority, as they are afraid that artificial intelligence will lead to a river of imitation.
The Motion Picture Association, which represents the great film and TV studios, approved The bill last year, after compensation was made for recreations of historical figures. Since then, RIAA has negotiated with Youtube about the responsibility that platforms can meet if they are hosted for AI Deepfakes.
“We gathered the people affected by the effects and challenges from AI and the people who have the power to do something about it,” Cooons said at a press conference on Wednesday.
The bill contains a provision on notice and removal, similar to existing regulation of copyright violation. According to the provision, platforms would be immunized to inadvertently host Deepfakes, provided they act quickly once announced.
“No Fakes Act provides a smart way forward because it focuses on the best way to balance
Protection with innovation: to put power directly into the hands of individuals to notify platforms for
AI-generated similarities that they think should come down, youtube said in a blog post On Wednesday. “This notification process is critical because it allows platforms to distinguish between authorized content and harmful counterfeits – but platforms simply cannot make informed decisions.”
Many states, including California, already allow artists to sue for abuse of their names and similarity. The advent of AI has threatened to make the problem much worse, leading to a wave of false celebrity support and “sound -alike” music tracks.
In December Youtube announced A pilot program, with a version of its content -ID technology, to flag unauthorized AI Deepfakes and let creators ask them to be removed. On Wednesday, Youtube said that participants include Mr. Beast and Mark Rober – among other big stars on the platform.
In the absence of federal law, several states have already taken measures to ban AI Deepfakes, including California and Tennessee. No Fakes Act would not prevent these laws, but would anticipate any future state legislation on the matter.
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