Zoya AkhtarThe Reema Kagtiand Ankur Tewari’s label Tiger Baby Records has come together with Sony Music Entertainment India in a strategic partnership to promote new talents and connect artists to audiences and brands on a global scale.
Tiger Baby Records, founded by acclaimed Indian filmmakers Akhtar and Kagti and singer writer-music supervisor Tewari, has Already carved a niche in India’s music landscape as a creative hub for indie- and home-grown talents. With Sony Music India’s expansive industry competence and international reach, the partnership aims to highlight different voices and drive boundaries in the rapidly developing Indian music industry.
Among its latest projects, Tiger Baby Records has collaborated with the Jewelry brand Tanishq on a wedding theme song composed by Abhishek-Ananya and performed by Poorvi Koutish, with a music video directed by Kagti. In addition, the label recently released the soundtrack for Kagti and Akhtar’s Toronto-Bowing movie “Superboys of Malegaon,” Based on the life of Nasir Shaikh, a filmmaker from Malegaon, composed by Sachin Jigar and presented texts by Javed Akhtar.
In addition, the label is set to contain original music that is curated by Tewari and shows a number of styles that highlight the unique voices from new artists. Tiger Baby Records also launches the initiative “City Sessions” in collaboration with Mumbai’s Island City Studios. This program will provide a creative space for new singer writers to experiment, collaborate with established artists and refine their crafts. It also tries to connect these artists to larger target groups, which promotes the label’s mission to support and care for new talent.
Vinit Thakkar, Managing Director, Sony Music Entertainment India, Said: “Tiger Baby Records represents a New Era of Music in India, Where Compelling Storytelling and Groundbreaking Collaborations Take Center Stage. We are thrilled to be part of this journey To the Forefront of the Industry and are Excited to Partner with Zoya, Reema, and Ankur, Who have an exceptional track record in music and creative story.
Akhtar added: “Music has always been an important part of our story, and with Tiger Baby Records we want music to be the main story. The collaboration with Sony Music India allows us to bring our vision to life and give a platform for indie, home -grown talents to shine.”
Kagti said: “With Tiger Baby Records, we aim to delve into the various soundscapes in the subcontinent and represent them globally. By collaborating with brands and future artists, we hope that this music reaches a large audience.”
Tewari added: “Tiger Baby Records is about promoting an environment where creativity thrives. I am proud to be part of this trip where we can build a legacy with artists who use the power in their voice to express freely.”
